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172 · Case studyMobile · iOS · Sports

Rugby Social Networking App.

A mobile app designed for rugby enthusiasts to connect, share updates, and compare player statistics. Features include profiles, badges, and social…

Rugby Social Networking App
Client
Rugby Social App
Year
2025
Scope
Mobile, iOS, Sports
Role
Design & build
The story

The brief

Rugby Social App came to us looking for a partner who could move faster than their internal cycles allowed — without the usual agency theatre. A mobile app designed for rugby enthusiasts to connect, share updates, and compare player statistics. Features include profiles, badges, and social…

What we did

Embedded with the team across mobile, ios, sports. Daily Looms replaced status meetings; design and engineering moved in lockstep. The work shipped in slices, with stakeholders pulling in real users from week two.

Outcome

The launch landed cleaner than expected. Adoption metrics outpaced internal forecasts within the first month, and Rugby Social App now uses the system as the foundation for everything they ship next.