Privacy policy.
Last updated: May 9, 2026
The short version
We’re a small studio. We collect the minimum we need to respond to you, fulfil project work, and improve the site. We don’t sell data. We don’t do ad retargeting. If you want anything we hold removed, email hello@appicmarketing.com and we’ll handle it.
1. Who we are
This site is operated by Appic Marketing LLC (“Appic”, “we”, “us”). For privacy questions, email hello@appicmarketing.com.
2. What we collect
From the contact form
Name, email, message, and anything else you choose to put in the fields. We only use this to reply to you.
From the project brief form
The contact-form fields plus your answers about budget, timeline, and project scope. Used solely to scope an engagement.
From calendar bookings (Cal.com)
When you book a call we receive your name, email, the chosen time slot, and any notes you add. Cal.com (the booking provider) also sees this — see their privacy policy.
Cookies and analytics
With your explicit consent (set via the cookie banner) we run Google Analytics 4 to understand traffic patterns. GA writes a _gacookie and pings Google’s servers. If you reject, no analytics cookies are set and no analytics events are sent. Essential cookies (e.g. our admin session) always run, but only if you’re an authenticated admin user.
Server logs
Vercel (our host) records request metadata — IP address, user agent, timestamp — for security and abuse prevention. Logs are kept for up to 30 days.
3. How we use what we collect
- Respond to your inquiry or fulfil your booking.
- Scope and deliver project work for clients who engage us.
- Improve the site (which pages work, which break).
- Comply with legal obligations and prevent abuse.
We don’t use your data to train AI models, sell to third parties, or feed ad networks.
4. Who else sees your data (sub-processors)
- Vercel — hosting and edge infrastructure.
- Supabase — database for the admin CMS (project list, reviews, briefs).
- Cal.com — booking widget and calendar sync.
- Google Analytics — anonymous traffic analytics, only with your consent.
- Resend — transactional email (e.g. brief acknowledgements, invoice delivery).
- Postiz — social-media scheduling for our own posts (does not involve your data unless you contact us through one of those channels).
Each provider is bound by their own privacy commitments and acts as a processor on our behalf.
5. How long we keep it
- Contact / brief submissions: up to 24 months, then either deleted or anonymised.
- Booking records: kept for the lifetime of the engagement plus a reasonable tail for tax and legal records.
- Analytics data: 14 months in GA4 (Google’s default).
- Server logs: ≤ 30 days at our infrastructure provider.
6. Your rights
You can ask us at any time to:
- Tell you what data we hold about you.
- Correct it.
- Delete it.
- Stop using it for anything beyond legal record-keeping.
- Provide a copy in a portable format.
Email hello@appicmarketing.com. If you’re in the EU/UK and disagree with how we handled a request, you can also lodge a complaint with your local data protection authority.
7. Cookies — change your mind
Visit this page again and — you can flip from accepted to rejected (or vice versa) any time.
8. Children
The site isn’t directed at people under 16 and we don’t knowingly collect data from them.
9. Changes to this policy
If we update this page we’ll update the “last updated” date at the top. Material changes will be surfaced via a banner on the next visit.
10. Contact
hello@appicmarketing.com · contact form
appicmarketing.com