MSC Cruise Website.
A comprehensive web interface for planning and booking cruises with MSC, featuring AI recommendations and customizable search options.
- Client
- MSC Cruise
- Year
- 2025
- Scope
- Website, Travel
- Role
- Design & build
The brief
MSC Cruise came to us looking for a partner who could move faster than their internal cycles allowed — without the usual agency theatre. A comprehensive web interface for planning and booking cruises with MSC, featuring AI recommendations and customizable search options.
What we did
Embedded with the team across website, travel. Daily Looms replaced status meetings; design and engineering moved in lockstep. The work shipped in slices, with stakeholders pulling in real users from week two.
Outcome
The launch landed cleaner than expected. Adoption metrics outpaced internal forecasts within the first month, and MSC Cruise now uses the system as the foundation for everything they ship next.
