Family Resemblance App.
Mobile app for comparing family resemblance using photo uploads. Features include recent comparisons and detailed insights on genetic similarities.
- Client
- Family Resemblance App
- Year
- 2025
- Scope
- Mobile, iOS, Healthcare
- Role
- Design & build
The brief
Family Resemblance App came to us looking for a partner who could move faster than their internal cycles allowed — without the usual agency theatre. Mobile app for comparing family resemblance using photo uploads. Features include recent comparisons and detailed insights on genetic similarities.
What we did
Embedded with the team across mobile, ios, healthcare. Daily Looms replaced status meetings; design and engineering moved in lockstep. The work shipped in slices, with stakeholders pulling in real users from week two.
Outcome
The launch landed cleaner than expected. Adoption metrics outpaced internal forecasts within the first month, and Family Resemblance App now uses the system as the foundation for everything they ship next.
