Fitmate Fitness App.
Showcasing the Fitmate mobile app for iOS, designed to help users track fitness goals and workouts with a sleek, user-friendly interface.
- Client
- Fitmate
- Year
- 2025
- Scope
- Mobile, iOS, Fitness
- Role
- Design & build
The brief
Fitmate came to us looking for a partner who could move faster than their internal cycles allowed — without the usual agency theatre. Showcasing the Fitmate mobile app for iOS, designed to help users track fitness goals and workouts with a sleek, user-friendly interface.
What we did
Embedded with the team across mobile, ios, fitness. Daily Looms replaced status meetings; design and engineering moved in lockstep. The work shipped in slices, with stakeholders pulling in real users from week two.
Outcome
The launch landed cleaner than expected. Adoption metrics outpaced internal forecasts within the first month, and Fitmate now uses the system as the foundation for everything they ship next.
