Blue City Social App.
Explore cities and connect with fellow travelers using the Blue City Social app. Discover popular destinations, activities, and find travel buddies.
- Client
- Blue City Social
- Year
- 2025
- Scope
- Mobile, iOS, Social
- Role
- Design & build
The brief
Blue City Social came to us looking for a partner who could move faster than their internal cycles allowed — without the usual agency theatre. Explore cities and connect with fellow travelers using the Blue City Social app. Discover popular destinations, activities, and find travel buddies.
What we did
Embedded with the team across mobile, ios, social. Daily Looms replaced status meetings; design and engineering moved in lockstep. The work shipped in slices, with stakeholders pulling in real users from week two.
Outcome
The launch landed cleaner than expected. Adoption metrics outpaced internal forecasts within the first month, and Blue City Social now uses the system as the foundation for everything they ship next.
