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210 · Case studyWebsite · Fashion

Graphic Design Web App.

A web-based graphic design tool featuring an emoji selection interface, allowing users to add graphics and customize designs.

Graphic Design Web App
Client
Fashion Query App
Year
2025
Scope
Website, Fashion
Role
Design & build
The story

The brief

Fashion Query App came to us looking for a partner who could move faster than their internal cycles allowed — without the usual agency theatre. A web-based graphic design tool featuring an emoji selection interface, allowing users to add graphics and customize designs.

What we did

Embedded with the team across website, fashion. Daily Looms replaced status meetings; design and engineering moved in lockstep. The work shipped in slices, with stakeholders pulling in real users from week two.

Outcome

The launch landed cleaner than expected. Adoption metrics outpaced internal forecasts within the first month, and Fashion Query App now uses the system as the foundation for everything they ship next.