Crossped Dog Breeding Platform.
Showcasing Crossped, a comprehensive pedigree research platform for dog breeders. Features include AI Pedigree Assistant, Breeders Toolkit, and…
- Client
- Crossped
- Year
- 2025
- Scope
- Website, Pet Care
- Role
- Design & build
The brief
Crossped came to us looking for a partner who could move faster than their internal cycles allowed — without the usual agency theatre. Showcasing Crossped, a comprehensive pedigree research platform for dog breeders. Features include AI Pedigree Assistant, Breeders Toolkit, and…
What we did
Embedded with the team across website, pet care. Daily Looms replaced status meetings; design and engineering moved in lockstep. The work shipped in slices, with stakeholders pulling in real users from week two.
Outcome
The launch landed cleaner than expected. Adoption metrics outpaced internal forecasts within the first month, and Crossped now uses the system as the foundation for everything they ship next.
