Brand Identity.
Visual identity, voice, and brand systems for ambitious teams that want to look and sound unmistakable.
- Naming & narrative
- Logo & marks
- Typography & color
- Brand guidelines
- Voice & tone
- Engagement
- 4–12 weeks
- Team
- Embedded
- Stage
- MVP → Scale
- Starts
- 1–2 weeks
Scope, on the table.
- Naming & narrative
- Logo & marks
- Typography & color
- Brand guidelines
- Voice & tone
The approach
Visual identity, voice, and brand systems for ambitious teams that want to look and sound unmistakable. For us, brand identity isn't a deliverable — it's the lens we use to make sure every other decision pays off downstream.
How we engage
Most brand identity engagements run 4–12 weeks, sized to your launch window. Embedded sprints, daily Looms, and a single shared workspace mean you see progress every day — not at end-of-stage reviews.
What you walk away with
Production-ready outputs across naming & narrative, logo & marks, typography & color, plus a system your team can extend. We document everything in a handoff your future hires can pick up cold.
Four steps from brief to live.
- 01
Position
Workshops to surface what makes you actually different — not what your competitors say. Narrative comes before the visual.
- 02
Explore
Three distinct visual directions, each with a story. We present rationale, not just mood boards. Decisions made on logic, defended on craft.
- 03
System
Logo, type, color, voice, motion, photography rules. Codified in a system anyone on your team can pick up and extend.
- 04
Roll out
From web to deck templates to social. We design the touchpoints that earn the brand its first impressions in the wild.
Built with the right tools — not the trendy ones.
- Figma
- Adobe Illustrator
- Cavalry
- Notion
- Brand.dev
- Linear
Things we’ve shipped lately.
What clients say about our brand identity work.
Questions, answered.
How much does a brand identity cost?
A focused brand or naming sprint starts around $15k. Full identity systems with narrative, guidelines, and rollout run $30k–$80k+. You get a clear scope after the intro call.
How long does a brand identity project take?
Most run 4–8 weeks — positioning and narrative first, then three visual directions, then the system and rollout. Tight timelines can compress; just tell us the deadline.
What is included in a brand identity system?
Naming and narrative, logo and marks, typography and color, motion, photography rules, and voice and tone — codified in guidelines anyone on your team can pick up and extend.
Do you just design a logo?
No. A logo is one output of a system. We build the positioning and the full identity — the parts that make you unmistakable across web, deck, and social — not a mark in isolation.
